
The Importance of Being Invitational
March 01, 2025
by John Partridge
This past week (February 23rd), the Sebring United Methodist Church held their last worship service. Shortly, they will turn the keys to their building over to the East Ohio Annual Conference and next week their congregation will begin to worship with the neighboring Presbyterian church. Officially, the United Methodist congregation will still exist, but as a partner to the Presbyterian congregation and with a single pastor that serves both paper churches in the same sanctuary. I don’t know if this will be listed as a church closure at Annual Conference or if they will name it something else, but from a conversation that I had with one of their church members, for some of them, it sure feels as if the church has ended and they are grieving a death.
I am also aware of another local congregation that will soon make the decision to close. No public statement has yet been made so I will not provide any more details beyond the following. They might make it until Easter or might stretch until summer, but financially, the writing on the wall seems to be clear that soon they will be unable to pay their bills. Here at Christ Church, it appears that we are continuing to grow, but slowly. Even so, the losses that we have seen in recent years are being seen in our budget and in the offering plate. If we had not inherited our endowment from the faithful members of earlier generations, we might well be facing a similar crisis.
Rather than wring our hands, and worry about the future, there are things that we can be doing. Separate from church, I would like to show you two examples. You may know that Troop and Pack 50 are both doing well. Monday evening six more Cubs received their Arrow of Light award and crossed over into our scout troop. But every year, our Cub scouts, scouts, and scout leaders have recruiting drives. During this time of year, every elementary school will be visited, flyers are sent home, presentations are made, questions are answered, and children and their parents are invited to join the Cub pack. Scouts also regularly invite their friends from school, an open house(s) is held, more parents are invited, more questions are answered, and our scout troop sometimes even holds a campout at Silver Park to demonstrate scouting skills to the public and invite young people to join the pack or troop, as appropriate.
Two years ago, the Sebring Model Railroad Club, where I am a member, decided to do something different in the way that they promoted their annual open house. A generation ago, they would run an advertisement in the local newspaper, distribute a few flyers around town, and a thousand or more people would visit and donate to the club. But, as we have seen in the church, in recent years fewer people subscribe to, or read, newspapers. One result has been that attendance at the club open house fell from well over a thousand, to just over a hundred. But two years ago, the club decided to try something different. We printed two thousand business cards that invited folks to our open house. Every club member was expected to pass out 75 to 100 cards over the span of a few months, inviting friends, coworkers, and anyone they met throughout their day. We also purchased yard signs for members to put out along the streets where they lived. And attendance increased. What’s more, as we’ve done a better job advertising ourselves, our membership has increased as well. We still have a long way to go before we see the kind of crowds that were common a generation ago but, so far, we’ve been able to double our attendance. This year, we’re trying something else that is new to us. We know that it’s going to take time, but we’re willing to innovate and experiment. Our survival depends upon it.
I am convinced that Troop and Pack 50 are healthy and growing, in part, because of the efforts that they make to be invitational. I am certain that the Sebring Model Railroad Club would not be doing as well as they are if they had not decided to innovate, experiment, and be more personally invitational. What may have worked a generation ago, doesn’t necessarily work today. There are many reasons why the members of Christ Church choose to attend here. The people are great, the music program is strong, the building is gorgeous and well maintained, and the pastor might be okay as well. But no one is likely to know that unless someone tells them. Even people who know something about us probably won’t come unless someone invites them.
At the model railroad club, two thousand invitations (last year) increased our attendance by one hundred guests. That works out to be a success rate of about one in twenty. What if we did that at Christ Church? What if every regular attender invited twenty people over the course of the year? If we had that same kind of success at the train club, the result might be eighty first-time visitors each year and some percentage of those might choose to attend more often or even join the church. If we all choose to innovate and experiment, it is entirely possible that we could double the size of our congregation in five years. Doing what we’ve done for generations doesn’t guarantee success.
It is important that every one of us becomes more invitational. Maybe that means we have more conversations with the people that we meet in the community, or that we become more intentional about passing out invitation cards. But it is important that we do something different.
Our survival may depend upon it.
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